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Home » Furqan Nazeeri » Funraising For Maize & Blue |
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PARENT PROFILE Furqan Nazeeri |
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LINKED PROFILES Nazeeri, Furqan University of Michiga... Maize & Blue |
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Funraising For Maize & Blue OCID cn00000403 |
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Funraising For Maize & Blue Photo by Furqan Nazeeri created 1/18/1991 submitted 1/18/2004 05:56:49 AM In 1991 we launched the "Buy A Cell" campaign with an 8.5x14-inch, tri-fold brochure designed by our Art/Design team members. We were "selling" cells for $100 each. We had gotten the brochures printed up for pretty close to free, and I think we netted something like $10-15K from the effort. Overall, it was not a particularly good return on time. The method of distribution back in the early 90's was limited to mailings and the hit rate just wasn't good enough. I think a better strategy today would be to create a brochure as a PDF and distribute via email to alumni. With almost zero marginal cost, a program like that could make a lot of sense. 035.jpg | 333 x 617 | image/pjpeg | fnazeeri
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